SHOOT STUDIOS

Before working with Butcherbird, every booking at Shoot Studios came from word of mouth or Instagram. Some weeks were fully booked. Others were dead quiet. No system. No pipeline. No way to control the flow.

Thorin, the studio's marketing operator, had never run a Meta ad. No pixel. No campaign structure. No idea where to start. They didn't need someone to run their ads — they needed someone to teach them how.

We ran weekly coaching sessions: one hour a week, building from scratch.

We ran weekly coaching sessions: one hour a week, building from scratch. Pixel installation. Lead form setup. Campaign structure. How to read the data. When to kill an ad and when to let it breathe.

Thorin went from zero to launching his first campaign in two weeks. We didn't touch the ad account. He did everything himself.

By January, ad submissions were generating R21,000 in studio bookings from R3,000 in spend. By March, it was one of their best months ever.

Then the ads were paused over the holidays. The enquiries stopped completely. The owner pushed to restart immediately.

"Without the ads, there's a significant decline in bookings." That's not a testimonial we asked for. It's what happens when paid media becomes the engine — you feel it the moment you turn it off.

Thorin now manages campaigns across four businesses. The gap between where he started and where he is now is enormous — and the bookings prove it.