Brands we built
from nothing.

BUUB existed before Butcherbird did. Beach markets, Instagram DMs, word of mouth. Two external agencies came and went — thousands spent, no accountability, no results. Paid media felt broken.

We built Butcherbird to solve exactly this problem — and BUUB was the first brand we ran the system on. Full-funnel structure, creative that actually sounded like the brand, relentless testing. Everything the agencies never did.

6.82× ROAS. 333 purchases in a single month. R218,000+ in revenue. A single ad hit 7.37× ROAS — generating R55,000 on its own. Not a spike. A new baseline.

Performance data became the pitch. BUUB walked into Dis-Chem and Wellness Warehouse with real purchase volume and a clear growth trajectory. The buyers said yes. A brand that started at beach markets now sits on shelves nationwide.

A few hundred reps going door to door, WhatsApp message to WhatsApp message. Great product. Linear growth. One conversation, one agent, one sale at a time — with a ceiling built into the model.

New visual identity. New positioning. Creative that made a R70 fragrance feel like it belonged next to the designers it was inspired by. The product always had the quality — the brand now matched it.

"Buy for R35, sell for R70 — 100% profit on every bottle." Simple, direct, undeniable. Static ads outperformed video every time. The math did the selling. Dozens of angles tested weekly; winners scaled, losers cut.

A separate funnel for end consumers running simultaneously. Buy 2 Get 1 Free. Designer comparison ads. Two audiences, two campaigns, one brand growing from both ends at once.

From hundreds of reps to a national network. 100,000+ units per month. Agent campaign running at 3.18× ROAS — top creative hit 8.28×. Distribution across South Africa, with Zimbabwe, Mozambique, Lesotho, Eswatini, and Namibia underway.