Cape Town · Global · Est. 2025

We generated
R10,000,000+
from R2.2M
in ad spend.

Within 7 months from launch. Last updated Jan 2026.

Butcherbird is a Cape Town-based growth agency. Paid media. Email marketing. Built by operators who run their own brands on the same system. When we say something works — we've proven it with our own money.

4.6×
R0M+
Revenue generated
0.0×
Blended ROAS avg
0
Portfolio brands
0K+
Customers acquired
0+
Retail doors

What our
clients say.

LAKRIDS
Catherine Bullough
SA Licence Owner · Cape Town
Gourmet Danish liquorice — plain and chocolate-coated, made in small batches by Lakrids by Bülow
BONNIE BIO
Frank McDouall
Owner · Johannesburg
Certified compostable, plant-based household products — bags, cling wrap, straws, and air fryer liners
SHOOT STUDIOS
Thorin
Studio Manager · Cape Town
Professional photography and creative studio in Woodstock — went from zero ads to their best month ever, generating R21K in bookings from R3K spend
BUUB
Larneke Van Vyl
Brand Manager · Cape Town
100% organic, reef-safe SPF50 sunscreen — Original, Tinted, Kids, and Mini
SCHNOZZ
Ilan Tait
Co-Founder · Johannesburg
Adhesive nasal strips that open airways for better breathing during sleep, sport, and everyday life
SUPERIOR
Maximus Clarke
Brand Manager · Cape Town
Designer-inspired fragrances made from premium French oils — sold through a growing network of agents across Southern Africa

90 seconds. Hear it from us.

A conversation.
Not a pitch.

We set aside 20 minutes — no deck, no script. We'll look at your brand, ask the questions that actually matter, and give you an honest read on where your real growth leverage is. You'll leave with clarity on your account whether we end up working together or not.

You're a fit if

  • Spending $3,000+/month on paid media and want to push harder
  • Have a product people are already buying — and want to scale it
  • Want a team to handle all your creative production end to end
  • Want a team who can own your entire performance marketing stack
  • Ready to move fast and execute without hand-holding
Book the 20-Minute Call

Min. active spend: $3,000/month or R50,000/month

What We Do

01

Meta & Google Ads

The engine behind the growth of our portfolio brands, and client brands.

Performance-first Meta campaigns built from real account data. Static beats video in 5 of 6 brands we've tested. BOF is underfunded in almost every account we inherit. We fix both.

Campaign architecture · Creative production · Reporting

02

Email & Klaviyo

20–30% of your revenue is sitting in your list.

Most brands haven't built the infrastructure to capture it. We build full Klaviyo systems — flows, automations, campaigns, and list health — that compound LTV and reduce dependency on paid.

Flows · Automations · Campaigns · Deliverability

03

Growth Strategy

For founders who want the thinking, not just the execution.

Direct access to the Butcherbird C-suite. Monthly strategy sessions, quarterly reviews, and senior-level thinking on your account — for brands that want to move faster and smarter.

Monthly strategy · Quarterly reviews · Growth roadmap

04

In-House Creative

Media buying without great creative is just expensive guesswork.

Photographers, videographers, editors, and graphic designers — all in-house, all working directly on your brand. We don't brief out and hope for the best. We concept, shoot, edit, and iterate in the same building. Creative that is built to perform, not to look good in a portfolio.

Photography · Video · Editing · Graphic design

05

Brand & Web Builds

A weak brand makes every other channel harder.

New brands, complete rebrands, website builds, and digital funnel overhauls. We've built consumer brands from nothing and overhauled existing ones — visual identity, positioning, Shopify builds, landing pages, and email infrastructure. Everything a brand needs to compete properly in the digital world.

Identity · Positioning · Web · Funnels

06

AI & Automation

The agencies not using AI right now are already behind.

We run AI tooling across every function — creative ideation, copy, data analysis, audience research, campaign architecture. Not as a gimmick. As a genuine operational advantage. Our team are active power users. The brands we manage benefit from capabilities most agencies won't catch up to for years.

Creative AI · Research · Analysis · Automation

Client Stories
& Work

Every number is real. Click any brand to see the full story.

01
LAKRIDS
Premium Confectionery

LAKRIDS

Zero ads to 120% year-on-year business growth

120%
YoY business growth
11.47×
Best month ROAS (Nov '24)
9.03×
Best campaign ROAS

Zero paid ads to 120% year-on-year business growth. We built the entire online channel from nothing — including campaigns that have hit 11× ROAS on a sustained monthly basis.

Full Case Study
02
BONNIE BIO
Sustainable Household

BONNIE BIO

The online engine behind a retail brand

1.83M
People reached
6.47M
Impressions served
388K
Video views

A retail brand people now actively look for on the shelf — because we put them in front of 1.83 million people online first.

Full Case Study
03
HELPDESK
Consumer Technology

HELPDESK

On-demand help platform — Gulf region launch

5K+
App installs
4 months
Time to scale
Gulf
Primary market

Nobody was searching for an on-demand helper app because nobody knew it existed. We built the category from scratch — 5,000+ installs across the Gulf in under 4 months.

Full Case Study
04
NUMUTI
Functional Wellness

NUMUTI

From burned by agencies to their best month ever

R108K
Best month revenue
9.15×
Best creative ROAS
22%
Avg MoM growth

Their previous agency ran ads. We actually learned the brand. Five months later: their best month ever — R108,000 — doubled from R48K.

Full Case Study
05
SUPERIOR
Fragrance

SUPERIOR

Agent network model — 100,000+ monthly units

4,000+
Active agents
100K+
Monthly units
4.30×
Best static ROAS

A fragrance brand that scales without ad spend — through an agent distribution model that now moves 100,000+ units monthly.

Full Case Study
06
BUUB
Organic Skincare

BUUB

Organic SPF50 — 10,000+ customers, 400+ retail stores

3.56×
Blended ROAS
R702K+
Revenue tracked
7.37×
Best verified ROAS

Built from zero to 10,000+ customers and 400+ retail stores. An organic SPF50 brand that proved direct product messaging beats lifestyle content every single time.

Full Case Study
07
SHOOT STUDIOS
Creative Studio

SHOOT STUDIOS

From zero ads to their best month ever

Ad return
R21K
Bookings from R3K
Content Studio
Service type

R21,000 in studio bookings from R3,000 in spend. When they paused the ads over the holidays, enquiries stopped completely. The owner pushed to restart immediately.

Full Case Study
08
KOKEE
Sports Nutrition

KOKEE

Competitive market. Systematic approach. Building momentum.

5.26×
Best creative ROAS
R363K
Revenue (1 year)
41%
Revenue growth (Feb)

South Africa's most competitive hydration category. 5.26× ROAS on a single ad. 41% revenue growth in one month. The system working through a hard problem in real time.

Full Case Study
09
SCHNOZZ
Health & Wellness

SCHNOZZ

Nasal strips to multi-product retail brand — 200+ doors

3.03×
Blended ROAS
R3.4M+
Revenue (12 months)
R823K
Best month (Jul '25)

R3.4M+ in revenue. 8,500+ purchases. R823K in a single month. Built in under 12 months from a single SKU.

Full Case Study
Book a Call

Frequently Asked
Questions

Straight answers. No fluff.

Depends on your category, price point, and creative. Across our portfolio, blended ROAS averages 4.6×. Individual campaigns have hit 11.47× (Lakrids), 8.20× (Schnozz), and 9.15× (Numuti). We don’t promise numbers — we show you ours.

Most brands see meaningful data within 2–4 weeks of launch. Consistent, scalable performance typically stabilises within 60–90 days. We don’t optimise for vanity metrics — we optimise for purchases.

A media buyer runs your ads. A growth agency builds the system — creative strategy, campaign architecture, email infrastructure, performance analysis, and strategic direction. We don’t just execute; we think.

Yes. Minimum active media spend is $3,000/month (R50,000/month). Below that, the data signal is too weak to optimise meaningfully, and neither of us gets a return on the relationship.

For most consumer brands, Meta first. It’s where you build demand, not just capture it. Google captures people already searching — Meta puts you in front of people who didn’t know they needed you. We run both when it makes sense.

Yes. We manage accounts across South Africa, the UAE, and beyond. Our Cape Town cost base means you get world-class execution at a fraction of what London or New York agencies charge. The platform is the same everywhere — the talent is what differs.

Consumer brands — skincare, health and wellness, food and beverage, fragrance, home goods, technology platforms. If you sell a product to real people and want to grow online, we’re built for that.

Yes. Custom Shopify themes, full brand identity builds, landing pages, and email infrastructure. We’ve built brands from scratch — BUUB, Schnozz, Superior — including the sites they sell on.

We run our own brands on the same system. When we say something works, we’ve proven it with our own money first. R10M+ in revenue generated. 50K+ customers acquired. 600+ retail doors opened. Every number on this site is real.

The Team

Not a network of freelancers. Not outsourced. 18 people in one Cape Town office — strategists, creatives, and media buyers who work together every day and apply themselves to your growth.

Management

Gascoyne Clarke
Gascoyne Clarke
CEO
Ilan Tait
Ilan Tait
Portfolio Manager
Kathleen Murphy
Kathleen Murphy
Marketing Director

Team

Tian Bester
Tian Bester
Paid Media Manager
Rhett Tomlinson
Rhett Tomlinson
Graphic Design & Creative
Kaylee Frankson
Kaylee Frankson
Email Marketing Manager
Morgan Scott
Morgan Scott
Videographer & Video Editor
Liam Nymphe
Liam Nymphe
Videographer & Video Editor
Jordyn Fester
Jordyn Fester
Events Manager
Aamir Sayed
Aamir Sayed
IT & Technical Infrastructure
Zubayr Ederies
Zubayr Ederies
Graphic Design & Web Development
Nikki Clarke
Nikki Clarke
Administration & HR

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about your brand.

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g@butcherbird.global

Cape Town, South Africa

Min. active spend: $3,000/mo or R50K/mo