HELPDESK

An app that connects real people with real help — tech support, plumbing advice, tutoring, DIY guidance — available remotely and affordably across the Middle East.

Helpdesk had everything except users. A strong product. A real problem to solve. A category that didn't exist yet.

Nobody was searching for an "on-demand helper app" because nobody knew it existed.

Nobody was searching for an "on-demand helper app" because nobody knew it existed. You can't sell something people don't know they need. So we didn't run awareness ads — we ran understanding ads.

Category-specific creative showing real problems real people face. A laptop that won't connect. A leaking pipe. A child struggling with maths. Each ad answered one question: "What would you do right now?" — then showed them. Three steps. Open the app. Describe your problem. Talk to a verified helper.

Campaigns across Meta, Google, and YouTube. Targeted Dubai, Abu Dhabi, Riyadh, Jeddah, and Muscat. Separate creative for every category — because a plumbing ad means nothing to someone with a broken laptop.

5,000+ app installs. Meaningful reach across the Gulf in under 4 months. A category that didn't exist is now in people's hands — and growing.